Gearbox Publishing: Books for Robots

“Gearbox Publishing” is a hypothetical brand that markets and sells books to Robots or Machines. These books are characterized by being written in code that machines would understand and are designed with robots in mind.

Along with selling books, Gearbox sells different items in their bookstore and online like pins, stickers, and bookmarks.

The over all focus of this project was to bring to life an absolutely absurd concept in a way that is grounded in real life and entertaining as well. 

This concept came about when asking myself "what brand would be impossible to exist but possible to brand."

Sector: Publishing

Type: Brand Design

Year: 2025-2026

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© 2026 Ripley Erickson 

Always Creating.

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